How to Reduce Server Response Time & Rank Better?

Enhancing user experience should always be your top priority as a website owner. You can accomplish this through various means. Decreasing the amount of time it takes your server to respond is crucial in fulfilling this goal. It can mean a lot to your visitors and you will see a distinct reduction in your bounce rate. It’s a great way of increasing your revenue.

In case your website takes a long time to load, it is quite possible that your visitors will not have the patience to wait and will more than likely go to your competitors to have their needs fulfilled. So a huge loading time will hurt your business by making you lose potential customers. Before we look at measures to curb loading time, let’s check out what server response time actually is.

What does server response time mean?

The server response time refers to the amount of time taken by the web server to fulfil the visitor’s request. If you put the name of the webpage in the URL or click on its link, it sends an instruction to the server to provide access to that specific website.

The server response time is basically the time needed to fulfill this request from the beginning to the end. It is usually measured in ‘time to first byte’ also known as TTFB. It provides you with the information of the time taken for the request to be sent and then fulfilled.

  1. Find the quickest web hosting service

The best hosting providers in India will always guarantee and deliver the fastest server response. So if your server response time is high, you need to check your web hosting service for the reason why this might be happening.

In case you have a big budget, you could choose dedicated hosting as it has huge amounts of resources and a server that is entirely for your use without any other user’s interference. Shared hosting is perfect for beginners, but as you start receiving more traffic, you will start needing more resources than shared hosting might not be able to provide.

It has too many websites being hosted on the same server. So your website’s needs might not be prioritized which could lead to slow loading times. To find the best web hosting company in India, you could do some diligent research and check out their review.

  1. Put a content delivery network to use

A content delivery network, also known as CDN, is an entire infrastructure of networks of servers and their data centres. They are placed in several strategic locations so that users can receive their content without delay.

If you have users from all around the world, you will need a web hosting service that has its servers worldwide. So you can be assured that your users will be able to access your web pages quickly.  If the server that hosts your website is located too far away from your key users, it will reflect on your loading time by making it slow.

To ensure that such problems do not arise, you should figure out your target audience and then select the best web hosting provider nearby. Your latency problems will be greatly reduced once you reduce the distance of your users from your servers. You will be able to see a marked increase in your server response time once you get your server location in order.

  1. Avoid web fonts

Web fonts are the new trend that is taking over especially on new websites. While you can use them, they need to be optimized properly, or else the server will be over burdened and sir your web page loading time.

This is caused as a consequence of the extra HTTP requests that are made. You might want to stick to font types that are utterly important and unavoidable. Just include the character sets that your website has.

  1. Database optimization

Database optimization should be done as it has a huge impact on your performance. You need to observe the amount of time it takes for your database to respond, as it could be a contributing factor or the sole cause of your delayed server response time. Slow queries could cause huge issues in response from your server.

You could require the queries keeping in mind if they actually enhance performance, what you get in return and so much more. Slow queries are the main contributing factor to a slow server response time. So, performance optimization of your queries can make quite the difference.

You can easily ensure your query performance by improving your schema, rewriting your queries, implementing external caches and applying proper indices.

  1. Monitor PHP usage

The fewer actions your server has to make to ensure your user gets the page, the quicker the whole process will be. You need to ensure that your PHP script is not taking up crucial resources in doing takes that are not needed.

Also, take care of your PHP updates. Several web hosting companies do not ensure these updates are done, which will make your website slower than you want. You can check to see which PHP version you have going and if that is contributing to your site response time. Also, you can upgrade to a better one by letting your web hosting service know.


When you’re aiming to provide your pages to the users without any delay, it is crucial to ensure your web hosting provider is up to the mark, as this is a crucial aspect of slowdowns. Ensuring that you have the best web hosting company in India providing you with its resources can help boost your performance.

So figure out what you need in hosting, optimize your database, out a content delivery network to use and watch your server response time quicken. You could also monitor PHP issues, and avoid web fonts in a bid to reduce the amount of time it takes your web page to load once it receives the command.


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